Instructions for updating Newsletter...

RLD - 05/04/2009

Software: 
QuarkXPress 4.0+ (or Adobe inDesign - for layout)
Adobe Acrobat Distiller (for creating PDF's)
Adobe Photoshop or equivalent (for photo editing)
WinZip or equivalent (for zipping files for printer)

- Initial Draft
  - Copy the most recent issue and image folder
  - Update the color scheme (see below).
  - Delete out existing article text
  - Copy similar common articles from previous year's issue
  - Assess the existing open space to determine where new articles are needed.

- Product final Draft
  - Spell Check Entire Doc
  - Convert all double spaces to single spaces.
  - Find/Replace all single quotes to single quotes (the right kind).
  - Find/Replace all double quotes with double quotes (the right kind).
  - Check USAGE for correct path to images. Best to rename any old directories 
    from last issue to prevent Quark from finding all photos.

- Solicit feedback
  - Output a low-rez (72 or 96dpi) PDF and post to website for reviewing.
  - Solicit comments.

- Send to printer for review
  - Package in a single directory (QXD file and all images).
  - Zip into one file
  - e-mail to printer:
  - Bailey Printing, Media, PA (John Kassab, owner; Jack, Art department)
    bailey.printing@verizon.net 
  - Printer will load into their system and produce a PDF draft
  - Review draft and request minor changes if needed
  - Approve for printing.

- Image Formats:
  - Change image resolution to 300 pix/inch with no resampling
  - Resize or crop to print size (Cover airport image is usually 1024x768).
  - Adjust brightness/contast to moderate contrast, somewhat light image. 
       (When printed, image will darken somewhat)
  - Most images will be approx 3.4in wide x 2.5in tall, 300 pix/inch
  - Convert to Grayscale and save as TIF
  - Drop into Quark

- Color Scheme:
  Two colors exist in the newsletter,
     NewsletterBase used for most text, and normally black
     NewsletterHighlight, used for title page, some headings and background color

  We tend to use one of four colors for each issue:
     Spring = Green - Pantone 341C
     Summer = Red - Pantone 200C
     Fall   = Brown - Pantone 160C
     Winter = Blue - Pantone 301C

  The color scheme can be changed for the whole document in one place...
  - Choose "Edit", "Colors" from the menu
  - Select "NewsletterHighlight"
  - "Edit"
  - Control-C (To copy the color name to the clipboard)
  - Choose a new Pantone Coated Color
  - Paste (Control-V) "NewsletterHighlight" back into the Name field 
  - Press OK
  - Press Save

- Publish PDF to website at some point after printing:
  - Add PDF to /papilot/issues directory
  - Update /papilot/contents.html file to point to new issue.